Not too long ago, HTC and Samsung could reasonably be considered to
be Android's two heavyweights. Q2 2013's financial figures have made it
obvious just how large the gap has become since then. While HTC's
profits fell to just $2.85 million, a 91.5 percent drop from Q2 2012,
Samsung estimates its operating profit to be $7.7 billion, a 53 percent
increase from Q1 2012.
Though both companies will be releasing their respective flagship smartphones in April 2013, HTC has delayed the release of the One due to component shortages that have mostly been attributed to its "revolutionary new camera," a feature that Fudzilla remarked as being "apparently so revolutionary that it can't be built."
Fudzilla further commented that it seemed too late for HTC to rethink its marketing strategy and that the company "makes some brilliant phones, but it just can’t get its message across. Even if it gets its act together and boost marketing, it will never be able to match Samsung’s runaway marketing budget."
Though both companies will be releasing their respective flagship smartphones in April 2013, HTC has delayed the release of the One due to component shortages that have mostly been attributed to its "revolutionary new camera," a feature that Fudzilla remarked as being "apparently so revolutionary that it can't be built."
Fudzilla further commented that it seemed too late for HTC to rethink its marketing strategy and that the company "makes some brilliant phones, but it just can’t get its message across. Even if it gets its act together and boost marketing, it will never be able to match Samsung’s runaway marketing budget."
Samsung, on the other hand, is expected to see operating profits
reach a new record high in Q2 2013. Because of its status as the world's
largest supplier of memory chips and flat-panel TVs, Samsung doesn't
foresee any major component shortages for the Galaxy S IV.
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