1 Simultaneous international launch means its impact is undiluted
The S2 managed to annex magazine, tech site and newspaper column
inches and rack up over 20 million sales despite a botched, staggered
release that meant it landed on some US carriers six months after it
debuted in Europe.
This time Samsung is giving its flagship a simultaneous global
release. With no dilution of its impact at launch, that ought to equate
to the Galaxy S3 making a massive splash early on.
Team this with Sammy's rumoured vast ad-spend and the resulting
massive visibility for the S3 and it means it’s odds-on to power to a
sales record for an Android phone and come close to the kind of numbers
usually reserved for iPhones.
2 It’ll engender an age of quad-core apps
The huge sales that the Galaxy S3 is set to rack up will provide a
huge financial fillip for devs to create apps that take advantage of its
graphical muscle. We think you can start pencilling the first
massively immersive, graphically rich games in about 12 months time.
That’s not to say that it’ll kill off the likes of Angry Birds and
its 79p, casual ilk. More’s the pity. But quad-core phones like the S3
must mean the clock is ticking for them…
3 It’s going to take 'phablets' to the mass market
The Galaxy Note has done sales of over five million since landing
last October. That’s much more than was expected. But still a long way
from the numbers needed to say that larger screen devices have come of
age.
With a display mooted to be between 4.6 and 4.8-inches,
the S3 is a phablet in all but name. And by hipping the mass market to
the joys of acres of screen real estate, the S3 could be the gateway
device that pushes that much maligned form factor to bigger things.
4 It’ll give NFC the push it needs
In keeping with Samsung’s status as an Olympics sponsor, the S3 will surely be touted as the event’s official phone.
What will this mean? Well, we think part of the deal will be that
it’ll pack NFC support to be used by punters around the Olympic site to
pay for low-ticket items and salty sustenance at high-street retailers
and restaurants by swiping their phone over a reader.
More importantly, let’s assume the S3 does 30 million units. That’s
tens of millions of extra handset owners with NFC-capable phones in
their pockets. We think on sheer numbers alone, the S3 will be critical
in taking the tech overground.
5 Brand recognition
Part of the S2’s success was down to Samsung’s greater brand visibility compared with other Android phone makers, not least HTC.
That, teamed with the penetration achieved by the S2 and the Note,
and the fact that sales of HTC’s One range don’t seem to be matching
their glowing reviews, mean that all the stars are aligning for the S3
to blow a huge hole in the market.
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